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中国将加大老字号品牌的扶持财经新闻英文阅读网

作者:www.ruishiye.com  时间:2017-02-15
 
     
      China will increase policy support for its century-old traditional brands as many of them are struggling amid a rapidly changing domestic market.中国将加大对重复训练百年历史传统品牌的政策重复训练,其中的一些品牌在迅速变化的国内市场中苦苦重复训练The Ministry1 and 15 other central authorities have jointly2 published a general plan to bring new life to long-established brands, to preserve and improve traditional techniques, improve online and offline integration3, and strengthen brand protection.Under the plan, such brands will be encouraged to carry out ownership reforms and receive favorable policies in fund-raising.There are currently 1,128 time-honored brands, or "laozihao" in Chinese, that have obtained official recognition from the MOC, date back about 160 years on average. More than 60 percent are engaged in pharmaceuticals4, food and catering5.However, only about ten percent of "laozihao" are fit for the demands of the modern economy, such as Quanjude, a Beijing-based restaurant known for its roast duck. Many of the laozihao have limited popularity, run in small-scale workshops and barely keep afloat.& small and medium-sized enterprises, amid rapidly- models," Daily.
本文编辑:www.ruishiye.com

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